Tips for creating a better mobile email experience
On average, we’re seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render flawlessly on the desktop doesn’t take into...
View ArticleImpressions from MarketingSherpa Email Summit 2013
Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take back with them and implement in their...
View ArticleHow to strengthen your customer relationships in a mobile world
It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it is just not that simple. The fact is, mobile usage is growing steadily each and every year,...
View ArticleEmail design: 3 reasons why your e-newsletter is getting ignored
I was recently posed with the question: “Why aren’t my subscribers reading my e-newsletter any more?” The person asking the question told me they had been talking to others in their industry and it...
View ArticleEmail marketing: How to send emails that look great and render flawlessly
We’ve released our most recent recommendations on email marketing design and coding! On the design side, our recommendations are around knowing your audience and around the increasing use of mobile...
View ArticleEmail marketing: Light emails make happy users
Note: This article was co-written by John Minardi, Senior Email & Web Developer at Responsys. Smaller is better. In the land of email marketing design, coding, and delivery – file size plays a...
View ArticleHoliday retail planning in May? 5 things for retailers to think about right now
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014 holiday season. Holiday retail planning…in...
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